Cartier Red Box @ Central by Sandy Mok

Cartier opened the Asia's flagship store at the Prince's Building in Central, the most stunning of luxury boulevards in Hong Kong. To celebrate and promotion it, Cartier built an ''enormous red box''for holding a 2-day grand opening which invited celebrities and VIPs at Pier 4, Central, in November. The design of this ''red box'' is similiar to the Cartier jewel case and match the brand image.

The design of this new store is very luxury and sparkling, like a wall of light.

This can show Cartier is the king of Jewellers.

HELLO KITTY Christmas Studio@Langham Place by Sandy Mok

HELLO KITTY Christmas Studio @ Langham Place

A Hello Kitty Christmas Exhibition is holding at Langham Place in Mongkok. The theme of this exhibition is called ''Hello Kitty back to London''. Many large and lovely Hello Kitty dolls are displayed in L4 at the plaza. It attracts many people to visit, including Hello Kitty fans and non-fans too.

Besides, there is a new promotion --Redemption of limited edition HELLO KITTY iPad Frame. Visitors can publish the photo and hence redeem a limited edition HELLO KITTY iPad Frame* with HK$30 on location or download the soft copy from this website or Langham Place Facebook for free.

Shatin New Town Plaza x Chocolate Rain x CAMPER by Jenny YUEN

Chocolate Rain was collaborating with CAMPER to hold an exhibition in Shatin New Town Plaza this Halloween. The exhibition showed the work of Prudence Mak who is the chief designer of Chocolate Rain throughout the past ten years using shoes case as a platform. Some new designs of the main character Fatina was shown in this exhibition.

She is Fatina!

Products collaborate with CAMPER

The three pumkins behind were for different products

There was a pop up store in the exhibition that sold the Fatina product with the proceeds going to charity organization. Seems like it is a trend to have collaboration with different brands to create noise and making variations on products. Exhibition like this is very common and it is welcome by shopping mall because this can leads to higher pedestrian flow. People would like to take photos of the exhibition items and post them on their facebook or blog. The exhibition is easily spread by word of mouth. Moreover, magazines like Milk and East Touch would be very likely to talk about this kind of exhibitions. Information is able to reach a large group of people in a high speed. That's why we are able to see more and more of exhibitions in some middle size shopping mall now. However, famous brands are still like to work with large shopping mall like Harbour City and IFC.

Celebrating 160 years of Lane Crawford by Jenny YUEN

Lane Crawford has come to its 160th anniversary and it has launched an event at the IFC flagship store. The name of the event is "fashion: PLAY". The aim of this event is to thank those wo work in and shop at Lane Crawford in this 160 years. Many celebrities and important government officials are invited to this event. In this event, Lane Crawford has used many traditional Hong Kong stores and games to show their repect to those people and the development of Hong Kong culture.



This is a picture showing santa who try to blow away a tram.



Here are the very traditional cages for birds which are  usually used by the elderly now.



This represents how Lane Crawford begin from a small scale department store to nowadays business.

The event is not only celebrating the anniversary of Lane Crawford but also presenting the history of Hong Kong. I think the promotion is very successful because it is able to draw public attention by the public relations. Magazines and newspaper are all reporting the event and help to spread the message. Moreover, Hong Kong people are always willing to grab soething from the past. The claw machine, ping pong and air hockey are able to recall their memories from the past and how Lane Crawford grow up with them. The meaning of being thankful to people from the past and showing the history of Hong Kong make people think that Lane Crawford is part of them. Being a local department store, making itself more local in people's heart can be a way to promote itself. Yet, it is important to have balance between traditional and fashionable as Lane Crawford is selling stylish items unlike Lee Kung Man and Chickeeduck.

It's the era of iphone! by Cammie CHIU =]

Want to know what's happening in different shopping malls??
First: Get an iphone!
Second: Download the apps!
Then you can easily keep track of all the latest news of different shopping malls!

Walking in the street, you can always find people holding their iphones and playing with them. iphone has successfully invaded our daily lives! This is how powerful technology is! How technology can change the way we live!

Nowadays, you can see facebook icon from websites of various brands, malls, companies, etc. Many shopping malls have taken a further step and created their iphone Apps in order to keep close contact with the shoppers. Smart! aren't they? Although HK is a small city, but people are just way too busy n dont have time to shop around all the shopping malls. With the iphone apps, you can know what's being promoted in the shopping malls at the moment, or new store opening, etc. In this way, you can save time n have a clear target where to go to get what you want.

It is very important for marketers to keep up with the latest technology development as they provide additional communication platforms for the company and more importantly, they can be crucial marketing tools - like iphone apps.

I saw some advertisements regarding the mall's iphone apps, i.e., the newly opened The ONE, Habour City, etc. And actually, there're much more: Elements, Langham Place...

The ONE

Habour City

Look forward! Look further! Keep up with the trend! One must speak the same language with the target customers if he/she wants to succeed!

A Magical Christmas @ LCX Habour City by Cammie CHIU

This is a promotion in LCX Habour City. In the whole promotion campaign, new shops in LCX are introduced. There will be a lucky wheel and a PLAYMOBIL Play Area.

Lucky Wheel: Upon purchase of HKD1000 or above at LCX, customera are entitled to spin the wheel to win a gift. This can boost sales in LCX espcially during Christmas time when people are keen to buy Christmas presents for their beloved.

New Shops @ LCX: mercibeaucoup, GUESS, tout a coup, etc. There're quite a lot of changes in terms of the fashion shops in LCX.

PLAYMOBIL Play Area: There is a Play Area in the center of LCX, but it's mainly for kids under age of 4. Anyway, this PLAYMOBIL thing is quite interesting to attract people to come and have a look. At the entrance of LCX, there's a big PLAYMOBIL toy filled with smaller ones. (see above photos) People can make a guess on the number of PLAYMOBOIL inside the big one and submit their answers. They'll have a chance to win a PLAYMOBIL gift.

Besides all these promotion activities, what impressed me more is the leaflet I got there. (below)

You can see a game when u open the whole thing. A die and 4 PLAYMOBIL charaters are provided and people can play with. Each box of the game is a photo of different fashion merchandises.

I like this idea cuz it's creative and differs from the usual leaflets - just plain photos and some descriptions. When people play with the game, they will be exposed to the images of the fashion merchandises for a much longer time rather then just give it a glance. This can make people remember the fashion products unconsciously. Interesting n smart idea indeed! =D

Ralph Lauren 4D Experience@ London & New York by Yuki Lam

Actually, I don't know whetehr it is suitbale for me to post this event here as it is not took place in Hong Kong. However, I think that it is an innovative promotion event held and it marks the decade of fashion with technology. So, I would like to share it with you guys =)


Video: http://www.youtube.com/watch?v=c3n8j2uWA8o

The above link shows one of the most innovative fashion events of the year takes place in London and New York. Ralph Lauren launched a spectacular 4D light installation in the stores to celebrate the 10th year of www.polo.com in London and the opening of the flagship store in New York.

This technology called 'architectural mapping', which map the images with the building. In this 4D shows, Ralph Lauren presented the new collection of the brand as well as the classic and best selling accessories, like Ricky bag, tie and belts, which allow audience to enjoy experience in vision, hearing and smell ( as smell of fragrance released when introducing the Big Pony collection of fragrance).

With this innovative ideas and the use of technology, Ralph Lauren create an unique image by telling stories under this promotion campain and mark the decade in digital. The fusion of fashion, art, technology and retail create a new look for the fashion idustry.

Bossini X M&M’s Collection@ Mong Kok by Carmen So

Recently, Bossini has co-operated with the confectionary brand M&M's and launches the limited edition collections, Miss Green, and followed by M&M's Family. The success of this collaboration has won "Best Licensee" accolade from the Hong Kong Trade Development Council in July 2008.

Bossini sets up a pop-up store on 2/F in Mong Kong flagship shop, which is located at 6-12A, Sai Yeung Choi Street. They not only store M & M’s figures on the signboard, but exhibit more figures on the second floor. The colorful dots are used to decorate the store interior and to be patterns of the limited edition collections. The color tone encourages customers ‘happy feelings and enhances the brand image ‘Be happy’.

Moreover, there is a machine which is filled with 21 colors of M & M ‘s chocolates near the elevator. It allows customers to fill chocolates into cans if they purchase over $800 in Bossini each time. 

CHRISTMAS CAN BE MORE THAN A CARD @ Elements and POP magazine by Carmen So

ELEMENTS PROUDLY PRESENTS LA GRAND MUSEE D’ART PAPIER *Video:  http://www.youtube.com/ELEMENTS-3DwhiteChristmas   This Christmas, there is a 3-dimensional white Christmas with master artwork based on artwork of Ingrid Siliakus, a world famous Dutch paper architect ,at ELEMENTS.     The main focal point is that a crafted Siliakus-inspired European white castle and English ceramic Christmas tree, bathed in the first-ever 3-dimensional lighting effects with ultra-large chandelier installation on the top of ELEMENTS are shown in Metal zone.     And 20 majestic original Siliakus paper re-imaginings of major world landmarks and generous 3-D Christmas card are showcased in water zone and fire zone respectively.The 'Art Architecture ' exhibition is opened between November 14 and December 31.   To match up the promotion of ELEMENTS, they launch a special advertisement of pop out art in POP magazine this week.

  The advertisement can not only fit in with the theme, 3-dimensional paper artwork by Ingrid Siliakus, but draw readers’ attentions to notice the promotional events at ELEMENTS. As this advertisement is far different with other 2D print ads, it adopts the 3D effect and it can let readers feel impressive and imagine the physical decorations at ELEMENTS . Also, the pure white color is used on paper-crafted artwork and it may enhance the atmosphere of European Christmas, even stimulate people’s intentions to visit to ELEMENTS in Christmas.  

Dolce & Gabbana Billboard @ Ocean Terminal by Cammie CHIU

My attention was drawn to this billboard while I was waiting to cross road outside Ocean Terminal some days ago. I then got closer and found that this billboard was exceptionally HUGE!! I am already imperceptive with the billboards outside the mall as the sizes are as usual. Unless the content is what I'm interested in or the photos are nicely taken, I won't pay much attentions to those. But this one, as the size's extraordinarily big, I was really attracted by it.

More information about this ad.: Unlike the routine ads of Dolce & Gabbana which were sex-appealing and went to extremes, this time the brand has chosen Madonna featuring the theme of luxe Italian housewife. The photos are in black-and-white and shot by Steven Klein. In the photos, Madonna was playing with chubby baby on bed, getting her skirt stitched up by her granny, sitting for a family portrait, holding a rooster, and walking home from the grocery store arm-in-arm with a teenage model playing her son. (More photos of this collection of ad can be found from google.)



"The difference between extraordinary and ordinary is that little extra."

Size does matter.

Pablo Picasso @ Ben Brown Fine Arts HK ---- By Tracy Li

Ben Brown Fine Arts brings multi-disciplinary arts to Hong Kong
     London-based contemporary art gallery, Ben Brown Fine Arts, opened its first overseas art gallery  from November 25, 2010 to 28 January 2011  in Hong Kong.

     Ben Brown Fine Arts, owned and operated by Hong Kong-born Ben Brown, specialises in multi-disciplinary, high-end Western contemporary arts. With two established spaces in London's Mayfair district, the Hong Kong gallery is the third venture by Mr Brown and his first outside of the UK. Located in Pedder Building in Central, the Hong Kong gallery opens with a group show that features works by several world-renowned artists including Andy Warhol, Gerhard Richter and Pablo Picasso.

About Ben Brown Fine Arts

     Ben Brown Fine Arts is an art gallery specialising in multi-disciplinary, high-end Western contemporary arts. It will exhibit an eclectic programme of Western and international art, with an emphasis on post-war American and Italian art. For more information, please visit www.benbrownfinearts.com.

The tallest outdoor Swarovski Crystal Christmas tree by Eva Wong

  Swarovski Crystal Christmas tree is one of the highlights of the Hong Kong WinterFest. This promotion is a collaboration with the Hong Kong Tourism Board  that targets tourists from around the world.

 This Christmas tree is the tallest of Swarovski’s outdoor trees which has a height of 30 metres. It is embellished with over 20 million Swarovski crystals and 200 Annual Edition 2010 Christmas Ornaments and decorated in silver and gold tones, each piece creates mesmerizing light reflections.

 At night, the tree comes to life with interactive lighting effects that pulsate along with the music and fountain show.

Venue: Statue Square, Central, Hong Kong
Duration: November 29, 2010 – January 2, 2011
Light show: 7:00pm – 9:30pm (every 30 minutes)

i Love Sweet Christmas in ISQUARE by Yuki Lam

New shopping mall in Tsim Sha Tsui (TST)---- I SQUARE collaborate with Chupa Chups 

This showpiece was formed by huge size of Chupa Chups to promote for the coming fashion show and exhibition in I SQUARE collaborate with Chupa Chups.It shows an atmosphere of sweet and colourful!

I SQUARE is a new shopping mall in TST located in the heart of TST at 63 Nathan Road, Tsim Sha Tsui. In this event, Hong Kong famous make-up artist and stylist Gary Chung and students from the design department of HKU Space designed different outfits by using the wraps of Chupa Chups. The outfits will present by famous models on 12th December, 2010 in the third floor of I SQUARE and those outfits will exhibit from 13th December to 2nd January, 2010 in the UG floor in I SQUARE.