Actually, I don't know whetehr it is suitbale for me to post this event here as it is not took place in Hong Kong. However, I think that it is an innovative promotion event held and it marks the decade of fashion with technology. So, I would like to share it with you guys =)
Video: http://www.youtube.com/watch?v=c3n8j2uWA8o
The above link shows one of the most innovative fashion events of the year takes place in London and New York. Ralph Lauren launched a spectacular 4D light installation in the stores to celebrate the 10th year of www.polo.com in London and the opening of the flagship store in New York.
This technology called 'architectural mapping', which map the images with the building. In this 4D shows, Ralph Lauren presented the new collection of the brand as well as the classic and best selling accessories, like Ricky bag, tie and belts, which allow audience to enjoy experience in vision, hearing and smell ( as smell of fragrance released when introducing the Big Pony collection of fragrance).
This technology called 'architectural mapping', which map the images with the building. In this 4D shows, Ralph Lauren presented the new collection of the brand as well as the classic and best selling accessories, like Ricky bag, tie and belts, which allow audience to enjoy experience in vision, hearing and smell ( as smell of fragrance released when introducing the Big Pony collection of fragrance).
With this innovative ideas and the use of technology, Ralph Lauren create an unique image by telling stories under this promotion campain and mark the decade in digital. The fusion of fashion, art, technology and retail create a new look for the fashion idustry.
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