Recently, Bossini has co-operated with the confectionary brand M&M's and launches the limited edition collections, Miss Green, and followed by M&M's Family. The success of this collaboration has won "Best Licensee" accolade from the Hong Kong Trade Development Council in July 2008.
Bossini sets up a pop-up store on 2/F in Mong Kong flagship shop, which is located at 6-12A, Sai Yeung Choi Street. They not only store M & M’s figures on the signboard, but exhibit more figures on the second floor. The colorful dots are used to decorate the store interior and to be patterns of the limited edition collections. The color tone encourages customers ‘happy feelings and enhances the brand image ‘Be happy’.
Moreover, there is a machine which is filled with 21 colors of M & M ‘s chocolates near the elevator. It allows customers to fill chocolates into cans if they purchase over $800 in Bossini each time.
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