Tuesday 7 December 2010

It's the era of iphone! by Cammie CHIU =]

Want to know what's happening in different shopping malls??
First: Get an iphone!
Second: Download the apps!
Then you can easily keep track of all the latest news of different shopping malls!

Walking in the street, you can always find people holding their iphones and playing with them. iphone has successfully invaded our daily lives! This is how powerful technology is! How technology can change the way we live!

Nowadays, you can see facebook icon from websites of various brands, malls, companies, etc. Many shopping malls have taken a further step and created their iphone Apps in order to keep close contact with the shoppers. Smart! aren't they? Although HK is a small city, but people are just way too busy n dont have time to shop around all the shopping malls. With the iphone apps, you can know what's being promoted in the shopping malls at the moment, or new store opening, etc. In this way, you can save time n have a clear target where to go to get what you want.

It is very important for marketers to keep up with the latest technology development as they provide additional communication platforms for the company and more importantly, they can be crucial marketing tools - like iphone apps.

I saw some advertisements regarding the mall's iphone apps, i.e., the newly opened The ONE, Habour City, etc. And actually, there're much more: Elements, Langham Place...

The ONE

Habour City

Look forward! Look further! Keep up with the trend! One must speak the same language with the target customers if he/she wants to succeed!

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