This is a promotion in LCX Habour City. In the whole promotion campaign, new shops in LCX are introduced. There will be a lucky wheel and a PLAYMOBIL Play Area.
Lucky Wheel: Upon purchase of HKD1000 or above at LCX, customera are entitled to spin the wheel to win a gift. This can boost sales in LCX espcially during Christmas time when people are keen to buy Christmas presents for their beloved.
New Shops @ LCX: mercibeaucoup, GUESS, tout a coup, etc. There're quite a lot of changes in terms of the fashion shops in LCX.
PLAYMOBIL Play Area: There is a Play Area in the center of LCX, but it's mainly for kids under age of 4. Anyway, this PLAYMOBIL thing is quite interesting to attract people to come and have a look. At the entrance of LCX, there's a big PLAYMOBIL toy filled with smaller ones. (see above photos) People can make a guess on the number of PLAYMOBOIL inside the big one and submit their answers. They'll have a chance to win a PLAYMOBIL gift.
Besides all these promotion activities, what impressed me more is the leaflet I got there. (below)
You can see a game when u open the whole thing. A die and 4 PLAYMOBIL charaters are provided and people can play with. Each box of the game is a photo of different fashion merchandises.
I like this idea cuz it's creative and differs from the usual leaflets - just plain photos and some descriptions. When people play with the game, they will be exposed to the images of the fashion merchandises for a much longer time rather then just give it a glance. This can make people remember the fashion products unconsciously. Interesting n smart idea indeed! =D
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