Bossini X M&M’s Collection@ Mong Kok by Carmen So

Recently, Bossini has co-operated with the confectionary brand M&M's and launches the limited edition collections, Miss Green, and followed by M&M's Family. The success of this collaboration has won "Best Licensee" accolade from the Hong Kong Trade Development Council in July 2008.

Bossini sets up a pop-up store on 2/F in Mong Kong flagship shop, which is located at 6-12A, Sai Yeung Choi Street. They not only store M & M’s figures on the signboard, but exhibit more figures on the second floor. The colorful dots are used to decorate the store interior and to be patterns of the limited edition collections. The color tone encourages customers ‘happy feelings and enhances the brand image ‘Be happy’.

Moreover, there is a machine which is filled with 21 colors of M & M ‘s chocolates near the elevator. It allows customers to fill chocolates into cans if they purchase over $800 in Bossini each time. 

CHRISTMAS CAN BE MORE THAN A CARD @ Elements and POP magazine by Carmen So

ELEMENTS PROUDLY PRESENTS LA GRAND MUSEE D’ART PAPIER *Video:  http://www.youtube.com/ELEMENTS-3DwhiteChristmas   This Christmas, there is a 3-dimensional white Christmas with master artwork based on artwork of Ingrid Siliakus, a world famous Dutch paper architect ,at ELEMENTS.     The main focal point is that a crafted Siliakus-inspired European white castle and English ceramic Christmas tree, bathed in the first-ever 3-dimensional lighting effects with ultra-large chandelier installation on the top of ELEMENTS are shown in Metal zone.     And 20 majestic original Siliakus paper re-imaginings of major world landmarks and generous 3-D Christmas card are showcased in water zone and fire zone respectively.The 'Art Architecture ' exhibition is opened between November 14 and December 31.   To match up the promotion of ELEMENTS, they launch a special advertisement of pop out art in POP magazine this week.

  The advertisement can not only fit in with the theme, 3-dimensional paper artwork by Ingrid Siliakus, but draw readers’ attentions to notice the promotional events at ELEMENTS. As this advertisement is far different with other 2D print ads, it adopts the 3D effect and it can let readers feel impressive and imagine the physical decorations at ELEMENTS . Also, the pure white color is used on paper-crafted artwork and it may enhance the atmosphere of European Christmas, even stimulate people’s intentions to visit to ELEMENTS in Christmas.  

Dolce & Gabbana Billboard @ Ocean Terminal by Cammie CHIU

My attention was drawn to this billboard while I was waiting to cross road outside Ocean Terminal some days ago. I then got closer and found that this billboard was exceptionally HUGE!! I am already imperceptive with the billboards outside the mall as the sizes are as usual. Unless the content is what I'm interested in or the photos are nicely taken, I won't pay much attentions to those. But this one, as the size's extraordinarily big, I was really attracted by it.

More information about this ad.: Unlike the routine ads of Dolce & Gabbana which were sex-appealing and went to extremes, this time the brand has chosen Madonna featuring the theme of luxe Italian housewife. The photos are in black-and-white and shot by Steven Klein. In the photos, Madonna was playing with chubby baby on bed, getting her skirt stitched up by her granny, sitting for a family portrait, holding a rooster, and walking home from the grocery store arm-in-arm with a teenage model playing her son. (More photos of this collection of ad can be found from google.)



"The difference between extraordinary and ordinary is that little extra."

Size does matter.

Pablo Picasso @ Ben Brown Fine Arts HK ---- By Tracy Li

Ben Brown Fine Arts brings multi-disciplinary arts to Hong Kong
     London-based contemporary art gallery, Ben Brown Fine Arts, opened its first overseas art gallery  from November 25, 2010 to 28 January 2011  in Hong Kong.

     Ben Brown Fine Arts, owned and operated by Hong Kong-born Ben Brown, specialises in multi-disciplinary, high-end Western contemporary arts. With two established spaces in London's Mayfair district, the Hong Kong gallery is the third venture by Mr Brown and his first outside of the UK. Located in Pedder Building in Central, the Hong Kong gallery opens with a group show that features works by several world-renowned artists including Andy Warhol, Gerhard Richter and Pablo Picasso.

About Ben Brown Fine Arts

     Ben Brown Fine Arts is an art gallery specialising in multi-disciplinary, high-end Western contemporary arts. It will exhibit an eclectic programme of Western and international art, with an emphasis on post-war American and Italian art. For more information, please visit www.benbrownfinearts.com.

The tallest outdoor Swarovski Crystal Christmas tree by Eva Wong

  Swarovski Crystal Christmas tree is one of the highlights of the Hong Kong WinterFest. This promotion is a collaboration with the Hong Kong Tourism Board  that targets tourists from around the world.

 This Christmas tree is the tallest of Swarovski’s outdoor trees which has a height of 30 metres. It is embellished with over 20 million Swarovski crystals and 200 Annual Edition 2010 Christmas Ornaments and decorated in silver and gold tones, each piece creates mesmerizing light reflections.

 At night, the tree comes to life with interactive lighting effects that pulsate along with the music and fountain show.

Venue: Statue Square, Central, Hong Kong
Duration: November 29, 2010 – January 2, 2011
Light show: 7:00pm – 9:30pm (every 30 minutes)

i Love Sweet Christmas in ISQUARE by Yuki Lam

New shopping mall in Tsim Sha Tsui (TST)---- I SQUARE collaborate with Chupa Chups 

This showpiece was formed by huge size of Chupa Chups to promote for the coming fashion show and exhibition in I SQUARE collaborate with Chupa Chups.It shows an atmosphere of sweet and colourful!

I SQUARE is a new shopping mall in TST located in the heart of TST at 63 Nathan Road, Tsim Sha Tsui. In this event, Hong Kong famous make-up artist and stylist Gary Chung and students from the design department of HKU Space designed different outfits by using the wraps of Chupa Chups. The outfits will present by famous models on 12th December, 2010 in the third floor of I SQUARE and those outfits will exhibit from 13th December to 2nd January, 2010 in the UG floor in I SQUARE.

Huge red box @ Central Pier No.4 By Sophie Li

A huge red box covered on the top at Central Pier No.4.

The height of the huge red box has 10 meters high that makes it noticeable to pedestrians. Actually, the huge red box represents the significant and classic red jewel case of Cartier! The reason of building this red box venue is to celebrate Cartier opened the largest Asian flagship store in Central on November 26, 2010. After the opening ceremony of the flagship store, the guests are invited to the huge red box venue to have a meal. And the following day (27), some events for celebration will be held in the huge red box venue.

It is very creative of using the classic jewel case as the idea of the venue building. The huge red box not only well represents Cartier, but also draws attention to pedestrians because of its huge size, color and special location. As there is nothing to cover the top of Central Pier originally, huge red box construct will definitely draw the attention to pedestrians.